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The Hardest Business Decision You Will Ever Make
Is Going Out of Business
The Most Important Financial Decision is ...How
At DWS we understand the dynamics of running a retail business and what you might be experiencing at this time. The owners and consultants of DWS can relate to you because they have either managed or owned a retail businesses prior to specializing in liquidation sales.
After reviewing our site, we will be happy to explain what you can expect and answer all of your questions about costs and how we guarantee a successful sale.
DWS has successfully closed every kind of retail business you can imagine and we are sensitive to your concerns and will be glad to discuss them with you in confidence.
Let me be frank about your options. The reality of trying to sell your business today is almost nonexistent , unless someone has cash and most likely you won't be happy with their offers.
Trying to let a business brokerage sell you business will cost you more time and money than you can imagine and when the word gets out you're closing, your business falls off even more.
Forget about an auction because you'll only get pennies on the dollar for your inventory.
The pitfalls are numerous, starting with choosing the right liquidation company. You first need to design a plan for your sale, figure costs and how to implement it.
A Good Plan Must Include The Following:
- Obtain a Mailing List From A Reputable Company
- Design Your Initial Marketing Letter For Impact
- Design Signage That Gets People Moving To and Through Your Store
- Merchandising Your Store
- Figure What Price Points To Start Your Sale With
- What Rate of Mark Downs During The Sale, So You Don't Lose Momentum or Cash
- Figure an Advertising Budget
- Design Ads and Determine What Media To Use and What Mix
- Market Your Fixtures
- All the While Making Sure Your Sale Does Not Lose Momentum And So Much More
In today's business climate, If you try closing your store and any of these areas are done in a haphazard way, you can either lose thousands of dollars by selling off to quickly or not fast enough and in either case you lose money or have a great deal left at the end.
So, let's explore the possibilities, at least you will become an informed consumer because all liquidation companies are not equal.
Some liquidation companies cost you a lot of money by playing games, buying prizes (as much as $2500.) and tying up your consultant's time doing unimportant things.
If your consultant sits behind a desk insensitive to re-merchandising, not directing your staff or manager and selling fixtures, then you've wasted your money!
These other liquidation companies claim games move merchandise and the customers enjoy these contests. Very rarely do they get 5% of your customers to participate, so that means 95% of your customers buy for other reasons.
Experience shows that good merchandising throughout the sale and marketing drives your sale to a successful conclusion.
The fact is, if your liquidation sale is managed correctly with marketing and merchandising, what you have left in the end won't amount to a hill of beans so there is no need for contests.
We know that you'll be so satisfied, that DWS is offering you our exclusive Double Guarantee for success to reach an agreed upon sales goal.
No other liquidation company even offers you a single guarantee.
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